Marc Schenker

Whether you’re looking to grow sales, streamline your team management workflow, or create exceptional customer experiences, our guides can help set you up for success.

Learn how business owners are finding new ways to innovate and scale with Square, from restaurant franchises to multilocation beauty salons, and everything in between.

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Work-life balance has traditionally been one of the hardest things for professionals to master. Whether it’s the long hours, constant need for marketing, or the demands of networking, work tends to creep into the professional creative's personal life quite easily.
Conversely, activities like spending time with your family and friends or going on vacation can just as easily eat into one’s work commitments.
A good work-life balance can preserve your sanity when you’re facing the stress of meeti...

Shooting interiors is a rarefied skill that will come in handy if you have clients who want to advertise their inside spaces for business purposes. Think anything from a restaurant and a place of entertainment to a museum, gallery, and even a realtor who wants to stage the inside of their listing.
Select publications will pay good money for high-quality shots of interiors, so this photography niche can also be quite lucrative… if you have the right skillset. While it may seem like a cinch to ...

One special take on landscape photography is seascape photography. The coast features a good deal of variety and is easily accessible, both of which are great bonuses. If you live along the coast and are into photography, then, by all means, you can’t let such a rich opportunity pass you by.
Seascape photography has unique elements that offer photographers many benefits they really can’t get with any other landscape scenario. The coast features a great mix of weather conditions that allow the...

Any photographer worth his salt knows about the rule of thirds. Using it to one’s advantage to ensure that you get the best possible composition in your frame is another story altogether.
The rule of thirds is the tried, tested and true method for making your photographs as visually appealing as they can possibly be. Of course, pictures that visually stand out are going to attract more attention and raise your profile as a photographer. When you think, in compositional terms, about the rule o...

Smartphone photography isn’t what it used to be only a few, short years ago. That’s because smartphone cameras have gotten incredibly more powerful with each brand’s new models. With the iPhone X’s camera in particular being called almost as good as a DSLR, it’s clear that smartphone photography has also taken a huge leap forward.
If you have a new smartphone, or just want to perfect your smartphone-camera shooting skills, now’s the perfect time to really understand how to use your phone’s ca...

Composition is defined as the artistic constitution of the parts of an image. In other words, it comes down to how you arrange the elements or pieces of your picture to get the most aesthetic and visually appealing results possible. One big component of that is using color as part of your composition.
For example, when’s the last time you paid attention to a picture specifically because of the vibrant and strong colors you saw in it? That happens all too often, proving how powerfully colors i...

The line of sight is a compositional element that’s often the unsung hero of images. It’s also under-utilized, which is a pity since it can offer any picture a lot of compositional strength. Also called a sightline, this technique is a typically uninterrupted line of sight from the observer or viewer to the object of the gaze.
What makes this line of sight so powerful is its centering on the human face. Genetically, we’re already hardwired to pay special attention to a person’s face because t...

Wild animals are elusive. Unless you’re at the zoo, you may find it hard to even find real wild animals that you can photograph. Then, there’s also the issue of danger. Depending on which wild animals you want to shoot, you may want to do so from a certain distance away or even protected by a structure.
At the end of the day, you want to take photographs that are so real and compelling that it’s almost like your audience is right there with the wild animals. A big part of making this happen i...

You’re a photographer, and a good one, at least you think. You have several years of experience under your belt. You started as a hobbyist, but then gradually discovered that you could turn that into a professional career and get paid good money for your photography.
This certainly sounds like the successful photographer model: running your own business from a passion that you highly enjoy. Still, there’s always room for improvement; it’s possible to always get bigger and better.
That’s where...

Angles are factors that impose a great deal of impact in photography. The slightest or seemingly subtlest change to the direction from which you shoot your subject makes all the difference in the outcome.
In fact, even an elementary adjustment to your shooting angle can change up the entire mood and vibe of your photograph. So pay attention when you’re framing your subject! Technique counts, especially in this case.
To make an analogy… think of your shooting angles as similar to a movie’s dia...